"The purpose of work is not to make money. The purpose of work is to make the workers, whether working stiffs or top executives, feel good about life."
- Ricardo Semler
Life is about getting experience, building knowledge and doing the best job possible. Producing is all about connecting with people. For every project, I prefer to select the best people that are ready to use their qualities to the fullest. No one can do it alone and no one should do it alone. Cooperation is the key to creating beautiful and powerful content. The personal approach, when transferring the script to reality is great fun, even more so when doing it together. Always enjoying yourself and loving what you do while creating a project is the best investment in life. This helps energize everybody and this is how I get the best out of everyone.